THE AGENT/CLIENT RELATIONSHIP: Pitches

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The subject of agent and client relationships comes up repeatedly in my discussions, particularly with actors. It can be a little touchy, but it’s important to address. When you sign with your agent, you need to discuss procedures. Where you are in your career and your credits will likely inform how your agent approaches submissions, pitches and negotiations for you.

This week, let’s look at pitches.

PITCHES

Pitches are a great tool for both a casting director and an agent. The agent is a valuable source for introducing new actors to casting, especially if it is an actor who has recently moved to the area. Agents also help to highlight any special skills you may have. Be sure your agent knows exactly what those are. You never know when there is a project looking for talent with a professional sports history or extensive improv experience.

Also if an actor has worked with a director or has a professional association with someone working on a project, this can be a great networking opportunity. There are occasions when a breakdown comes out, you are submitted on a project, but casting does not ask for you. If it is a perfect role for you, then your agent may reach out and ask to have you be seen for that role. All of these are great opportunities for an agent to pitch an actor for a specific project.

Sometimes, actors hear about a given feature or episodic, and they want to be pitched for it because they are fired up about the project. This excitement is terrific, but if there is not anything right for you, then there is no reason for an agent to pitch you. Additionally, just because your buddy who is also 6’2” and has been asked to audition does not mean that you were forgotten or left out. You cannot be pitched for every project. Your agent needs to be careful when they do this and how frequently. If you are pitched too often, it can make you and the pitch less effective. Trust that your agent will submit you and pitch you when the time is right for it.