I have a confession.

I like to control things; the big things and the small in life. I don’t think that I’m alone. Most of us like to have some control. Here’s the really super tough part about this business.There are limits to what you can control. I know, it stinks. I find that sometimes it helps to acknowledge it, and now we will move on.

Focus on what you can control.

You can walk into 2018 organized, with all casting sites 100 percent updated, registered for your next class, reading a new book and ready to attend new networking events. Even if it’s a cold winter night, get out there to that social occasion where you can meet someone new. Or maybe you reach out to a friend that you have lost touch with, but they are connected in an area of the industry where you are not. Offer to buy an actor new to the city a coffee and pick their brains about acting approaches.

Remember: there are things you can control in this crazy industry, you just need to adjust your lens and gently place you focus on them.

Happy New Year! Let’s make 2018 brilliant!



Are all of your casting profiles up to date? Are you sure? When is the last time you looked at them? Did you fill in your profile when you signed with an agency a year ago, maybe two years ago, but you have not looked at it since then? That’s a problem for you. You may be missing all kinds of audition opportunities because you have not updated and really filled out ALL of the information.

SPOTLIGHT ON: arvold.casting

Contributor: Erica Arvold

1) What makes your studio a stand out in Atlanta?

We have three passions: casting, production, and education. Our casting team enjoys working with a variety of productions and collaborating with writers and directors. We love the opportunity to audition actors in person, helping them to do their best work to fulfill the project’s needs. Our production department acts as the glue that holds projects (large and small) together, filling in gaps and supporting the creative vision start to finish. Our education branch has two divisions. We have developed an Actor Training core curriculum and offer master intensives for serious actors developing their craft. Our Performance for Professionals classes share techniques used in actor training with organizations, businesses and individuals.


2) What services do you offer clients?

Casting, production, and education. Our unique array of experiences across these three specialties informs our approach to the industry. Our casting knowledge makes us better producers and our production knowledge makes us better casting directors, etc. We are collaborators at heart. We love what we do and have fun doing it.

3) What will I learn from you?

Hopefully something besides casting, production and education. Seriously. We are curious about life, about art and about how we can support one another along our creative paths.

4) How long have you been operating?

Nearly three decades (from Chicago to Los Angeles to New York to Charlottesville, VA and now our new Atlanta, GA location).

5) How do I find you?

Visit our website and you can hear us chatter away on our arvold. YouTube channel.

6) What’s near you? (a park, a bar/restaurant, a monument--fill us in)

Beautiful Piedmont Park and the High Museum. Both bring us such joy!



There is a lot going on in the world today.

Sometimes it can be difficult to center ourselves amidst the chaos and the cacophony of information flying our way. We all want to know that illusory thing, that piece of advice, that magic bean, that will help us to find success in this business.

I wish that I knew the answer, but I don’t.

Life is all about choices. So I will lay a few out in front of you. Like the samples they give out at Trader Joes--most of them are super tasty. You have to choose which ones will land in your shopping cart.  

Here is the sample this week:


Complete the audition. It seems obvious. You would be stunned to know how often the last moment or beat is left out. Read thru to the last action. Do not stop because your “lines” have ended.

If you are shot at the end of the scene, I need to see you get shot. I cannot even consider you if I do not see you shot. I cannot send your tape on if you have not completed the job.

If the side ends, and it fizzles out with no clear ending, it is your job to create an ending. You have some creative control--lucky you! Make use of it. Enjoy and fully commit to it.